Simple Scaling Book cover
Minimalist Book cover, spine and back cover
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Brand: Simple Scaling
Industry: Business & Consulting
Contest Description:
We have written a book about helping business leaders scale their business. We want the book to be simple on a white background using our brand colours. We want a minimalist look and feel that follows our brand guidelines with maybe a simple graphic to show the scaling aspect.
The title of the book is:
Simple Scaling: 10 PROVEN PRINCIPLES TO 10X YOUR BUSINESS (the font does not have to be in capitals
You can find our logo here: www.simplescaling.com
We want a book that uses our primary colours and some of our secondary colours which includes:
- White
- Our lights blue which is
Our light blue is
PANTONE 637 C
PRINT(CMYK) 65 0 0 0
HEX #0DCBFF
And darker blue (although we would not want this as the background)
PANTONE 70-3-6 C
WEB(RGB) 12 60 128
PRINT(CMYK) 100 86 24 19
HEX #0C3C80
Dark Grey pantones
Pantone 7540C
Web (RGB) 132 134 136
Print 0 0 0 60
HEX #848688
Light Grey Pantone
Web 169 171 174
Print 0 0 0 40
HEX # A9ABAE
- I want the book to look light and fresh
- I want to see ideas on the blue background or white background using the colours above for text. I want the text to be really modern and sans serif.
- I would like to see a simple graphic to represent the scaling. If there is no graohic the font needs to be really strong
- We use arrows as part of the logo, so maybe something there
- I would also like to see the spine and back cover with placeholder text as we don't have that yet
- I am happy to have a different colour on the front to the back
Ashfield worked closely with designers to polish their ideas.
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