A logo for Child Hunger eradication campaign

depict a child getting some kind of help

Contest Holder
greenresponsibility
Industry
Designs
47
Designers
21
Status
Closed
$89

Contest Designs

Design Brief

Contest title: A logo for Child Hunger eradication campaign
Sub title: depict a child getting some kind of help
Category: Logo Design

Brand Name:

Lisha Watoto

Summary:

A logo for Child Hunger eradication campaign.

Description:

ABOUT LISHA WATOTO

No More Child Hunger In Kenya

Slum-dwellers are among the Kenyans worst hit by high food prices, yet they receive far less humanitarian attention than other demographic groups. With soaring prices of fuel and food hitting the roof, hunger beckons for an estimated 2.4 million people in Nairobi alone.

 The average income is about 150Ksh ($1.80) per day if a mother is able to wash clothes, however this is not always reliable.  The coping strategies are to skip meals or have a late breakfast instead of breakfast/lunch etc. 

Malnourished children grow up with worse health and lower educational achievement. Malnutrition, in the form of iodine deficiency, is "the most common preventable cause of mental impairment worldwide. Even moderate iodine deficiency, especially in pregnant women and infants, lowers intelligence by 10 to 15 I.Q. points, shaving incalculable potential off a nation’s development. For humans, "critical period varies from the final third of gestation to the first 2 years of life

What is clear is the need for a permanent solutions and the need to address capacity building for the urban poor. Lisha Watoto program is a proposed solution. This will be done by affected communities with tools to combat malnutrition among young children, especially those under the age of 5, as well as develop sustainable access to affordable food for every family and individual. It is proposed that the initial efforts will lead to the formation of a Food Co-op that would avail food to members at wholesale prices 

What is clear is the need for a permanent solutions and the need to address capacity building for the urban poor.
Design Goals:

A logo for Child Hunger eradication campaign.

The logo should depict a child getting some kind of help. The help in this case is food.

But this need not be literal—i.e. it's not just a question of putting child, food pics etc. Illustrations can convey the message.

Helping –is a concept that should be depicted graphically.

Color:  green and gold
Design No-Gos:

photos, depictions of children dying or naked or anything disgusting.

Contest Attachments

Contest material, sample files and attachments for the contest uploaded by Contest Holder.

101_841858769.jpg Example of a sketch.
101_626916462.jpg disgruntled baby
101_2051141485.jpg Lying not sleeping

About Contest

Featured
Industry:
Created on: Mon, 20 Feb 2012 23:17:33 +0000
Ends on: Mon, 27 Feb 2012 23:17:33 +0000
Status: Closed

Prize(s)

1st Prize: $89

Comments

Showing last 10 comments - View All

user avatar aimbuzz Designer
Mon, 05 Mar 2012 16:15:00 +0000

and to greenresponsibility, #25 is not a palm symbol, hey that's hands below the couple children.

user avatar aimbuzz Designer
Mon, 05 Mar 2012 16:12:18 +0000

how to withdrawn my entry?
this contest is poor feedback.

user avatar Aliza1 Designer
Sun, 26 Feb 2012 07:24:07 +0000

Please see my design and kindly feedback.

Thanks
Fahad

user avatar greenresponsibility Contest Holder
Fri, 24 Feb 2012 18:16:26 +0000

#10 Nice concept. You may bring the drawing to the fore--to make the child come alive.
#15. Good attempt. To evoke emotions, the focus should be on the child's face--not the whole body. So what's stopping your design from coming to life is because the child's face is blank-so its just like a toy.
#20 Nice concept. The child can be in a more sympathetic state.
#22 Nice concept of using the helping hand. Is there a way of having a more sympathetic child?
#24 Excellent use of hands. Is there a way of having a child sketch being on the receiving end. The drawing doesn't have to be whole body just face --up torso so arms can stretch.
#25 Good approach using the the palm--if we can have a more sympathetic child.
#27 Very unique approach-- if we can have a more sympathetic baby child.
#31 A very good attempt--I like the way the palms can also look like leaves.Now if we can have just one baby child as per discussion above.
#32, you have done a great job--if only you can also incorporate a sketch of a baby.
#2-9, I am trying to understand the great meaning behind the drawings. They are interesting though.
The rest, I will comment later.

user avatar greenresponsibility Contest Holder
Fri, 24 Feb 2012 17:52:01 +0000

A word of thanks to all designers. I wish to say a few pointers as a way of helping clarify the concept. For those who have included drawings of a child, it would be much more stronger of the depiction of a child is an illustration. I guess a better term is "sketch". It would also be better if the child is one not two. We can either make the child happy (already fed and fulfilled) or hungry (not necessarily crying but in a state of want) In my view, it is much more easy to appeal to people's emotions with a child evokes sympathy. We are interested in a very young child. In English there is a distinction between baby and child. In Swahili, Watoto refers to children up to age age 12. When I googled child--I get school age children.

To get the type of age we are focusing on, I finally tried using "toddler", "baby" and finally got the type of age we are interested in. http://www.google.ca/search?q=child+illustration&hl=en&safe=off&prmd=imvns&source=lnms&tbm=isch&ei=jz1IT7jiCYi70QHzuvW5Dg&sa=X&oi=mode_link&ct=mode&cd=2&sqi=2&ved=0CA8Q_AUoAQ&biw=1252&bih=568#hl=en&safe=off&tbm=isch&sa=1&q=baby+sketch&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&fp=d3c570c8f20cfb5a&biw=1252&bih=568.

A sympathetic baby can be in many poses.
1. Looking directly
2. Sucking thumb
3. Sleeping
4. with clasped hands
5. with an empty cup
6. Looking desolate
7. Lying listless not sleeping
8. disgruntled

Finally, the hair--should be that a black child.

please see attachment.
http://www.google.ca/search?q=child+illustration&hl=en&safe=off&prmd=imvns&source=lnms&tbm=isch&ei=jz1IT7jiCYi70QHzuvW5Dg&sa=X&oi=mode_link&ct=mode&cd=2&sqi=2&ved=0CA8Q_AUoAQ&biw=1252&bih=568#hl=en&safe=off&tbm=isch&q=baby+girl+sketch&revid=1659388089&sa=X&ei=8npIT8vHCam90QGc-tCUDg&ved=0CG4QgxY&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&fp=d3c570c8f20cfb5a&biw=1252&bih=568

user avatar gaviasa Designer
Fri, 24 Feb 2012 16:01:43 +0000

if CH say "No More Child Hunger In "somewhere"" and you draw a kenya map,and i follow you to make a kenya,it can say i steal your idea.. or maybe you are the first person in the world who make a kenya map,and i copy your designs without permision,thats may a violation..but in this case,the words "kenya" is a part of the brief in my opinion,so i draw it.. come on dude,it's just an "idea accident",Do not exaggerate this problem :)

anyway,is the contest still goes on?

user avatar Pixmo Designer
Fri, 24 Feb 2012 00:07:08 +0000

ia > Sorry, i didn't know that u already submitted the "Logo for Diaspora Group". But, in fact, for the ethics in this contest, you supposed to not make the same idea, if there is other designer has submitted the one idea. Except, the idea comes from the Contest Holder, let say, the Contest Holder says = "All designer can use the Kenya Map for element of designs..." and then we can use it, no worry if the others use the same idea or not. Well, this is just the ethics, not the rules.

Let say, for another sample, in the other contest you are the first person who use the "Tree Silhouette" to convey the message for the name of the company, but the next designers use the same idea you have created, how do you feel ? And then the designer who steal your idea chosen as the winner, how do you feel? I'm sure that you must be think that the winner steal your idea, right? Right. Just feel the same way as i think. I saw your profile just now, and i praise you for your designs are good. I believe you can create another idea the best that you can do. With humble heart, i apologies for what i have to say. Thank you, friend. And i say this also for gaviasa #27 .

user avatar ia Designer
Thu, 23 Feb 2012 21:07:39 +0000

idea of the card was given in a previous contest "logo for diaspora group".
see my participation- http://www.110designs.com/designs/large/50_1821306381.jpg

user avatar Pixmo Designer
Thu, 23 Feb 2012 08:33:45 +0000

To ia who submit #24 = don't you feel that you have stolen my idea? I create the logo with Kenya Map for the BG of child picture. And you use "my idea" too, you use Kenya Map the same as i created my own logo. Can't you use another idea? can't use your own idea, your original idea? Not my idea, please. Thank you.

user avatar greenresponsibility Contest Holder
Mon, 20 Feb 2012 16:31:18 +0000

TO ALL DESIGNERS: Please also add a slogan.
LISHA WATOTO
Ending Child Hunger in Kenya (in italics smaller letters)