In today’s digital marketplace, brands need to be more visible than ever. You can have the best product in the world, but if no one knows about it, how will anyone buy it? The answer is branding. Moreover, with the rise of mobile apps and websites, brand identity has become increasingly important for businesses. Your brand identity helps you stand out among your competitors and gives your company a recognizable look and feel. Whether you’re launching a new product or updating an existing one to appeal to a wider audience, creating a friendly brand will significantly increase your odds of success. With that in mind, here are seven tips on how you can design an appealing brand for your business.
Define your brand identity
The first step to creating a great brand identity is to figure out what your company’s core principles are. You can do this by answering these questions: Who is your ideal customer? What problems do you solve for them? What’s your unique selling proposition? What is your mission statement? These questions are useful for mapping out the foundation of your company’s brand identity. You can then take this information and create a visual brand identity that your customers can easily recognize.
Conduct User Research
Designing a brand identity starts with knowing your audience. Before you begin designing your new brand, take the time to learn more about your customers. Find out where they hang out online, what they’re reading, and what they’re talking about. This will help you identify what your customers care about and what they expect from your brand. Once you’ve gotten a better sense of who your target audience is, try doing some user testing with a few of your products. This will help you get a better idea of how your customers interact with your website or app and what they think about your brand.
Plan your visual elements
Now that you know who your ideal customers are, it’s time to create a visual brand identity that resonates with them. Depending on the type of product or service you offer, you can create a visual identity by including one or more of the following elements. – Logo – Your company logo is one of the most important visual elements for your brand. It should be simple, memorable, and reflect the core values of your company. Logos can vary in form, but the most common logo types are word-marks (text-based logos), marks (images), and symbols. – Tagline – In addition to your logo, you should also consider creating a tagline. A tagline is a short phrase that communicates the benefits of your brand and product or service. It is usually tied to your company’s name, but not always. – Color scheme – Your brand’s color scheme is one of the most important visual elements. Your company’s colors help to create a visual identity that influences how people perceive you. You can choose a single color palette or create a hybrid scheme by pairing two or three colors together. For example, you can use red and blue together to represent energy and excitement. – Copy – If your product or service has an accompanying website, you’ll also want to create a visual identity for the site’s copy.
Leverage color psychology
In addition to being aesthetically pleasing, your brand’s color scheme can have a significant impact on your customers’ emotions. You can use color psychology to influence your audience’s mood and drive them to take action. – Blue – Blue is often associated with trustworthiness, dependability, and stability. Companies like LinkedIn, Virgin Airlines, and GE rely on blue to convey this sense of trustworthiness. – Red – Red is a powerful color that is associated with feelings of urgency, excitement, aggression, and strength. It’s often used in marketing and branding to drive sales and prompt people to take action. – Orange – Orange is a warm and inviting color that inspires feelings of happiness, energy, and enthusiasm. – Yellow – Yellow is an attention-grabbing color that can either inspire feelings of optimism and joy or feelings of uneasiness and anxiety, depending on the shade. – Purple – Purple is a color that inspires feelings of creativity, compassion, and peacefulness. – Pink – Pink is a color that inspires feelings of calmness and friendliness.
Find the right font(s)
You can choose from hundreds of fonts when designing your brand’s marketing materials, from your website to your social media posts. Fonts come in all shapes and sizes, so you’ll want to choose wisely. To find the perfect font for your brand, start by identifying the keywords your customers would use to describe your company and product. These words will help you narrow down your font options. When selecting fonts, keep the following points in mind. – Consider your industry. Certain industries have fonts that are more closely associated with them than others. If your industry has a common font, there’s nothing wrong with using it. However, if there’s a more appropriate font for your brand, you should use it instead. – Stay consistent. When you select a font for your marketing materials, use it consistently across all platforms. If you mix and match fonts, your brand will look unprofessional. – Consider legibility. While you want your brand to stand out, you also want it to be easily readable. A font that’s difficult to read isn’t effective.
Decide on animation strategies
Modern websites and apps often use animation to engage their audience. This can be anything from a simple pop-up message to a fully-animated website. When deciding on animation strategies, you want to keep two things in mind: what you want your customers to do and how you want them to feel. For example, let’s say you want your customers to sign up for your email list. You can do this by having a pop-up box that talks about the benefits of being on the list. This will prompt users to sign up while making them feel excited about the benefits of receiving emails from your company.
Summing up
Designing a brand that resonates with your customers is an essential part of any business. It can help you connect with new customers and retain old ones. With these tips in mind, you can create a visual brand identity that appeals to your target audience and prompts them to take action. Remember, your brand is an essential part of your company. It represents who you are as a company, and your brand must be recognizable and appealing.
Subscribe to our Newsletter!
